行业科技期刊专刊策划的实践与探索

Practice of special issue planning for technical journals

【目的】探索行业科技期刊专刊策划的原则和措施。【方法】通过借势和造势策划主题;按照时效性、实用性、专业性、全面性的原则,在充足的稿源、优化编辑流程、制订出版计划、专刊推广与广告策划几个方面做好扎实工作。【结果】以汽车电器杂志社为例,从2011年第7期开始,策划以专刊的模式出版每一期杂志,至今连续3年多持续良性运作,获得读者、杂志主管部门及期刊同行认可与肯定。【结论】专刊策划是提升期刊品牌的有效途径。

[ Purpose] The editing principles and measures for special issues were studied. I Methodology ~ The subjects were planned by seizing the best chances based on the principles of timeliness, availability, speciality and comprehensiveness. Hard work has been done in obtaining enough contributions and optimizing the editing process to get better planning and better promotion and more advertisements for every special issue. [ Findings ] To take Auto Electric Parts as an example, in recent 3 years since 7th issue, 2011, special issues were planned and printed continually to meet the special damands of the readers and affirmative response from the administration of the press and journal editors. [ Conclusions] The planning of the special issue is an effective way to upgrade the brand management of the journals.