媒体融合背景下学术期刊发展新模式

A new development mode of academic journals under media convergence

【目的】数字技术的迅猛发展,使得媒体融合成为出版业发展的潮流和必然趋势。在媒体融合背景下,学术期刊的生存发展也不可避免必然受到影响和冲击。为适应新的发展环境,学术期刊应积极与新媒体合作,探索新的发展模式。【方法】引入管理学的产业联盟理论,创新性地提出学术期刊新媒体产业联盟的概念,对媒体融合背景下学术期刊的发展模式进行探讨。【结果】具体探讨学术期刊新媒体产业联盟的组建方式、运行模式、风险防范及保障机制,并论证了其相对于传统运行模式的优势。【结论】学术期刊新媒体产业联盟为学术期刊在媒体融合背景下的发展提供了一种可资借鉴的思路。

[Purpose ] The rapid development of digital technology, makes the media fusion to become the publishing industry development trend and the inevitable trend. In the background of media convergence, academic journal survival development inevitably must influence and impact. [ Methodology ] In order to adapt to the new development environment, academic journal should actively cooperate with the new media, and explore a new development model. The introduction of management industry alliance theory, creatively put forward the concept of academic journals in the new media industry alliance, to explore the development mode under the background of media convergence of academic journals. [ Findings] To discuss the specific organization form, academic journal of new media industry alliance mode of operation, risk prevention and protection mechanism, and discusses its advantages compared with the traditional operation mode. [ Conclusions ] Academic journals in the media fusion development under the background of provides a reference way.