获取技术价值:技术的矩阵式市场演化研究

To Gain the Value of Technologies:A Study on the Market Evolution of Technologies by Way of Matrix

在技术创新过程中,企业应当重视对新技术或现有技术的商业价值进行深度挖掘,这就需要探寻技术的市场演化规律是怎样的。技术的市场演化上是以当前市场构成的矩阵结构进行的,表现出集聚形态与分散形态两种形式。而矩阵内的当前市场受到基本性驱动因素与条件性驱动因素的影响,可以以扩大、缩小、合并、分割、转移、替代、放弃等七种方式来演化。基本性驱动变量决定了技术具有何种新价值,而条件性驱动变量决定了实现技术新价值的难度。企业需要分析每个当前市场中的这两类驱动因素的变化与不同,以选择当前市场变动的方式,使技术的市场演化向有利于自己的方向发展而创造并获取技术的最大化的商业化价值。

During the process of technological innovation, enterprises shall emphasize the deep exploration of the commercial val- ue of one new technology or present technology so that it is necessary for enterprises to explore what is the law of the market evolution of one technology. The market evolution of one technology takes the form of matrix with present markets as components, demonstrating two patterns of focus and forking. The present markets in the matrix, which are affected by fundamental driving factors and conditional driving factors, may evolve by means of enlarging, narrowing, merging, dividing, transferring, substituting, abandoning. Fundamental driving factors determine the new value of one technology, and conditional driving factors determine the difficuhy of fulfilling the value. According to the change and difference of these driving factors in each present market, enterprises shall select the ways in present mar- kets change to drive the market evolution of technology in the direction to their best advantages, create and gain the maximal commer- cial value of technology.