西方修辞学视域下的中国时事新词外宣翻译

On International Publicity Translation of Chinese Current Affairs Neologism from the Perspective of Western Rhetoric

从西方修辞学的视角来看,外宣翻译就是一种跨语言、跨文化的现代修辞行为。作为外宣翻译的重要一部分,中国时事新词的外宣翻译也要遵循西方修辞学的诸多原则。通过对比,笔者认为中国时事新词外宣翻译要力求贴近外国受众的文化背景、思维习惯和认知特点;同时,时事新词翻译还要切合新词出现的特定语境,包括上下文语境和社会文化语境。

From the perspective of western rhetoric, the international publicity translation is a rhetorical activity involving cross - language and cross - culture communication. As an important part of international publicity translation, many western rhetorical princi- ples should be obeyed in the process of translation of Chinese current affairs neologism. According to comparative study, the author holds that translators should try to make the translation get close to the cultural background, thinking habits and cognitive characteris- tics of western readers, and make the translation fit to the specific context including intra - context and social - cultural context.