城市环境供给的游憩者满意度及对重游意愿的影响——基于游客与居民差异的分析

RESEARCH ON TOURISTS' SATISFACTION OF URBAN ENVIRONMENTAL SUPPLY AND THEIR REVISIT INTENTION:BASED ON THE DIFFERENCE ANALYSIS BETWEEN VISITORS AND RESIDENTS

在城市游憩中,到访游客和居民共享城市环境,形成了对城市环境供给的满意度评价。本文在回顾相关研究的基础上,利用武汉旅游市场调查数据进行量化分析,比较了内外部游客对环境供给因素满意度及其对重游意愿的影响。提出了游憩者体验城市环境供给的三个维度,即基础型、吸引型和增益型环境供给;并揭示了两个规律性现象:即到访游客对大部分环境供给的满意度高于居民的满意度;到访游客和居民的重游意愿均受到基础型环境供给因子满意度的影响。基于此,城市主管部门应更重视基础型环境供给的规划、建设与完善。

Both visitors and local residents enjoy the entire urban environment when they are having a tour in the city.Satisfaction evaluation of the supply components of urban environment will be built during the process of their experience.Based on review of the literature on urban tourist satisfaction and revisit intention,the paper examined the data gathered from Wuhan tourism market survey.The purpose of the research was to find out the difference of satisfaction factors of the supply components of urban environment between local residents and visitors and to examine the influence of satisfaction evaluation on their revisit intension by using the factor analysis,independent-samples T test and multiple regression analysis.There are three conclusions as following;1 the findings show that there are three environmental supply dimensions in experience of residents and tourists;2the findings reveal that the visitors＇ satisfaction of most environmental factors is higher than the residents＇.The residents expect more from their own urban environment,so their evaluation is stricter;3 the findings indicate that both visitors and residents＇ revisit intentions are influent by the satisfaction of the basic environmental supply factors.It suggests that the urban authority should pay more attention to the basic environmental supply components.