基于实训教学的《网络营销》课程研究

Training and Teaching "Network Marketing" course based on Teaching Practice

随着我国互联网的高速发展,各行各业越来越专注于网络的销售与推广,作为培养人才的高等院校,就应该更加注意网络营销人才的培养。《网络营销》是电子商务专业的必修课程,改课程的教学内容与教学方式直接影响学生将来的就业状况,因此《网络营销》课程教学改革也是电子商务专业的重中之重。笔者总结多年的教学经验,结合我国网络营销现状,制定了《网络营销》课程的一系列改革,希望对其他高校有一定的借鉴作用。

With the rapid development of Internet,more and more businesses to focus on sales and marketing network,as personnel training colleges,they should pay more attention to the training of network marketing professionals. ＂Network Marketing＂ is the e-commerce professional required courses,teaching content and teaching methods to change the course of a direct impact on students＇ future employment status,so ＂Internet Marketing＂ course teaching reform is the most important e-commerce professional. The author summarizes years of teaching experience,combined with our network marketing situation,developed a ＂network marketing,＂ a series of reform programs,hoping to other colleges and universities have some reference.