互联网媒体对政府公信力的挑战与应对

The Government's Challenge in Credibility from Internet Media

中共十八大报告提出,创新行政管理方式,提高政府公信力和执行力。当前,随着互联网媒体的快速发展,传统媒体所构建的权力权威逐渐被瓦解,政府公信力面临着极大的竞争危机。本文先分析政府公信力的重要性与互联网媒体的传播特点,在此基础上探讨互联网媒体影响政府公信力的原因,进而提出相应的应对措施。

The 18 th Central Committee report put forward ＂innovative management style, improve the government credibility and execution＂. With the rapid development of internet media, authority power of traditional media is gradually broken and the government＇s credibility is facing great competition crisis.This paper analyzed the importance of the government credibility and transmission characteristics of internet media, explored the causes of internet media affecting the government＇s credibility and put forward the corresponding countermeasures.