摘要
在碎片化时代,自媒体作为一种个性化新媒体形式,正在悄然成为细分消费市场生力军。2014年6月23日,自媒体人冯鹤个人品牌服饰ninishare在淘宝上线,首批2万余件三天内售罄。以冯鹤淘宝开店为例,着重研究自媒体人与电商融合可行性,以及如何完善这一营销模式,提出在互联网时代,个人价值正在成为营销的核心和灵魂。
In the era of fragmentation, as a personalized form of new media, We Media is quietly becoming a force in subdividing the consumer market. June23,2014, We Media person Feng He＇ s personal brand clothing lined on（Taobao, the first twenty thousand pieces had been sold out in three days. This paper takes a case study of We Media person Feng He runs shops on Taobao, focusing on the feasibility of We Media and e-commerce integration, and how to improve the marketing pattern, and proposes individual value is becoming the heart and soul on marketing in the Internet Age.
出处
《海南广播电视大学学报》
2014年第4期85-88,共4页
Journal of Hainan Radio & TV University
关键词
自媒体
个人价值
营销
碎片化
电商
we media
individual value
marketing
fragmentation
e-commerce
