摘要
由于禅宗精神特质与时代心理需求的契合,再加上禅宗特有的民族文化意味,现代电子媒介对其进行了大力传播,有效推动了禅宗的现代化实践。电子媒介在对禅宗的传播上表现出了形式的多元化、角色的娱乐化、目标的市场化等特点,同时也令禅宗的传达显现出了复杂的双面效应,即直观化和简易化并存、普遍化与趋时化并存、时尚化与庸俗化并存。
Due to consistency of characteristic of Zen spirit and time psychological demand and special implication of national culture,modern electronic media devote major effort to propagate Zen. Their effort effectively drove Zen to modernization. Propagation of Zen by electronic media has the following features,diversity in forms,entertaining characters and marketization of goal. At the same time,Propagation of Zen has complicated two- side effect,co- existence of visualization and oversimplification,co- existence of university and trendy and co- existence of fashion and vulgarization.
出处
《南昌师范学院学报》
2014年第6期80-83,共4页
Journal of Nanchang Normal University
基金
江西省高校人文社会科学研究项目"禅宗思想的‘市场化’研究"
编号:JC1311
关键词
现代电子媒介
传播
禅宗文化
市场化
modern electronic media
propagation
Zen Buddhism
marketization