摘要
互动式手机广告作品都应该具备与客户良好的互动的能力,能够以一种最简单、最直观的方式传递品牌或产品独特的销售主张,让受众群体全方位的了解和掌握手机广告所传达给大众的信息和内容,最终产生购买行为。通过相关的案例介绍,针对互动式手机广告在定位、创意、表现和传播这四个方面的策略进行了分析总结。
Interactive mobile advertising works should carry good ability to interact with customers, and the most simple and intuitive way to convey unique highlight of the product or the brand to its receivers, which will result in the final purchases. After introducing the related cases, this paper analyzes the interactive mobile advertising strategies from the four perspectives of positioning, creation, expression and dissemination.
出处
《天津商务职业学院学报》
2014年第6期27-29,共3页
Journal of Tianjin College of Commerce
关键词
交互
广告
策略
interactive
advertising
strategy
