浙、台海洋旅游研究动态及两岸旅游合作新思维

Marine Tourist Research Trend & Mutual Cooperation Thinking between Taiwan and Zhejiang,and Even Mainland

素有"中国东海明珠"之称的浙江和台湾两地,拥有丰富的海洋旅游资源、旺盛的市场需求和较好的海洋旅游发展基础,逐渐成长为中国海洋旅游的国际目的地。梳理国内外对浙江、台湾两地海洋旅游资源、海洋旅游产品等方面研究发现:1浙江、台湾两地海洋自然旅游资源大同小异,但海洋人文旅游资源差异很大;2台湾在开发海洋旅游产品时更注重对海洋生态的保护,倡导永续生态文化旅游模式;3两地的海洋旅游开发正热,但都未深入开发,多停留在"观光"阶段。分析了浙江、台湾两地海洋旅游合作优势、现状与困境,探讨浙江、台湾两地开展海洋旅游合作新路径与政策机制创新,提出浙、台两地海洋旅游发展的优化合作环境建议。

In recent years, with the promotion of the position of ocean land and the development of mass tourism, the domestic and foreign scholars study of marine tourism increased. On the whole, the domestic study of marine tourism was modest. Marine tourism development in our country was still at an early stage of development. The actual development of marine tourism products did not meet the needs of the domestic tourism market. Based on the related literature, on the basis of marine tourism resources of Zhejiang and Taiwan and its classification, the existing tourism products and development mode, the management mode of marine tourism products, ect. were summarized.