我国保险公司客户关系管理应用研究

Research on Application of Customer Relationship Management of Insurance Companies in China

伴随我国经济的快速发展,保险公司的经济效益在逐步提高。然而,管理理念落后、管理体制不健全、信息技术应用不成熟的问题依然制约保险公司的发展。保险公司应从战略视角来研究客户关系管理,明确管理内涵的三个层次(理念层、体制层和技术层)并从提炼管理理念、健全管理体制、完善信息技术三个方面系统论述加大客户关系管理应用的策略,以达到企业利润最大化,提高保险公司的竞争力的目的。

With the rapid development of our economy,the insurance company economic benefits are gradually improved.However,the issues of backward management idea,imperfect management system,immature application of information technology still restrict the development of insurance company.Therefore,the insurance companies should study on customer relationship management from a strategic perspective.There are three levels explicit management connotation,namely the idea of layer,system layer and layer of technology.The management idea,perfect management system,sound information technology should be extracted to discuss the application of customer relationship management strategy, in order to maximize profit for the enterprise,improve the competitiveness of the insurance company