湿地公园宣教设计:受众分析与公众生态教育

Wetland Park Design in Propaganda and Educate: Audience Analysis and Public Ecological Education

分析了湿地公园的受众地位和心理期待,在此基础上,对湿地公园生态教育受众群体进行了类型划分,划分为管理或规划者(A)、利益相关者(B)、地方居民(C)、青少年与学生(D)、旅游者(E)和网络社民(F),并设计了不同的生态教育方案。

The paper analyzed the status of the audience and their psychological expectations,the wetland park ecological education audience groups were divided,which were the managers or planners （A）,the stakeholders （B）,local residents （C）,youth and students （D）,tourists （E）,Netizen （F）,then put forward different schemes of ecological education for different types of audience.