新媒介环境下南通城市品牌形象的传播

The Spreading of Nantong City Image under the New Media Environment

城市品牌形象的传播对增强城市魅力、提高城市竞争力有重要意义。新媒介的优势给南通城市品牌形象传播带来了新机遇,南通应整合政府网站、媒体网站、网络论坛、自媒体和体验媒介的优势,实现南通城市品牌形象全方位、立体化的传播。

It is of great significance to spread the city brand image in order to strengthen charisma of the city and raise the city’s competitiveness. Advantages of new media have brought new opportunities for the spread-ing of the brand image of Nantong city; therefore, Nantong government should integrate its government web-site, media sites, online forums, own media and media experience to achieve an all-round and three-dimen-sional brand image of Nantong city.