智慧旅游背景下旅行社脱媒与再居间化研究

On Disintermediation and Reintermediation of Travel Agencies Based on Smart Tourism

智慧旅游被认为是旅游业的二次革命,在中国处于旅游信息化的战略发展阶段。以中国智慧旅游发展为战略背景,分析了旅行社业面临的"脱媒"困境,以及智慧旅游所带来的挑战和机遇,提出了旅行社业"再居间化"的应对策略。

Smart tourism is regarded as the second revolution of the tourism industry .It is in the stage of the strategic development of tourism informatization in China .Against the strategic back-ground of the development of Chinese smart tourism ,this paper makes analysis on the disintermedia-tion predicament the travel agency industry is faced with and the challenge and opportunity smart tourism has brought .It puts forward reintermediation countermeasures for the travel agency industry .