创意设计提升宁波小家电产品竞争力的路径研究

On the Path of Creative Design to Enhance the Competitiveness of Small Electrical Appliances in Ningbo

创意设计是能够创造财富的,是制造业的灵魂,是从中国制造走向中国创造的关键突破点。从宁波小家电企业的创意设计入手,可以发见依靠创意设计提升产品竞争力的"六大路径",在分析相关案例后,可供宁波其他小家电企业提升产品竞争力借鉴,并在此基础上提出了政府、学校、企业三方合作,为宁波小家电企业提升产品竞争力创造更多的条件,进而带动宁波小家电产业发展,形成集群优势。

Creative design, soul of manufacturing, can create wealth and bring about a breakthrough of Chinese innovation. This paper, based on the creative design of Ningbo small electrical appliance enterprises, points out that there are ＂six paths＂ to enhance the competitiveness of their products and proposes that the cooperation between government, school and enterprise is of vital importance to boost enterprises＇ competitiveness and promote the development of Ningbo small electrical appliances industry, forming the cluster advantage.