新媒体与文化的圈落化生存——解析微信的知识传播特征

New Media and the Circular Living of Culture,Analysis on Wechat and It Knowledge Communication

当微信的全新聚合模式吸引知识分子加入时,他们很快就建构了一个个别具一格、议题集中的文化圈落。微信的知识传播,一方面加剧了用户文化身份的区隔,另一方面文化身份的类似可以增强同一圈落个体之间的共鸣;一个意见领袖或若干个意见领袖的个体分量事实上决定了微信知识圈落的"可能性空间";不同层面不同领域的知识人群会建构他们自己的知识圈落,但知识信息往往从高处往低处流动,这就使得微信场域中知识传播的跨层级特征较之其他性质的信息传播更加突出;推动知识传播活跃并发展的是微信用户的自觉行为,这依赖于用户对于某些领域知识的强烈需求。

Intellectuals are quickly involved into the new aggregation pattern by Wechat and they formulated an issues concerned,distinctive cultural circle. On one hand,the communication of Wechat intensifies the segregation of users' cultural identities. On the other hand,similar cultural identities could enhance the resonance from the same circle. One or certain opinion leaders would control the possibility space of their cultural circles. Meanwhile,knowledge information flows from high position to low position as intellectuals from different levels construct their own cultural circles,thus highlights the cross-level knowledge communication in the Wechat field. Besides,it is the desire for knowledge of certain areas by Wechat users themselves that pushes forward the process of a dynamic communication of knowledge.