促进MSM艾滋病检测核心信息及宣传教育材料研制体会

Experience on research and development of core information and public education materials for promotion of HIV testing among MSM

目的开发促进男男性行为人群（MSM）艾滋病检测核心信息及宣传材料,促使更多的MSM接受检测。方法通过文献及相关调查数据阅读,MSM个人访谈和小组访谈,Delphi法专家咨询,研发促进MSM艾滋病检测的核心信息。在宣传材料设计和制作过程中,专业人员和目标人群始终参与,并通过咨询访谈,充分考虑目标人群的意见。在专家和MSM中开展对开发过程科学性的论证及对研发的小册子和海报宣传效果的评估。结果专家们认为开发过程科学合理,专家与MSM对开发的宣传材料评价普遍较好,在插图与文字内容一致性、吸引力、艺术性与美感、实效性方面,小册子14条信息及插图、海报等专家评价平均分值为4.3-4.6分,MSM评价平均分值为4.3-4.5分。结论艾滋病核心信息及宣传教育材料开发制作需遵循一定的科学流程,并需对开发的宣传材料的宣传效果开展评价。

Objective To develop core information and publicity materials to promote HIV testing among men who have sex with men （MSM）. Methods The core information for promotion of HIV testing among MSM was developed through reviews of literature and surveillance data, individual interview, group interview and Delphi interview. Professional staff and MSM participated in the whole process of design. Counseling and interviews were con- ducted to listen to the opinions of MSM on the designed publicity materials. Scientific evaluation on the development process of the core information and publicity material, and the education effects of the developed pamphlet and poster were conducted among experts and MSM. Results The experts believed that the processes of the development for core information and publicity were scientific and reasonable. Both experts and MSM spoke highly of the effects of developed education materials. With respects to the consistency of information with illustration, attraction, aesthetic perception and arts, actual effects, 14 core information in the pamphlet and poster were scored 4.3-4.6 points by experts, and 4.3- 4.5 points by MSM. Conclusion The development of HIV/STD related core information and publicity material needs to follow a scientific procedure, and the effects should be evaluated.