鹤庆新华大龙潭景区发展的SWOT分析

SWOT Analysis of the Development of Dalongtan Scenic Spot in Xinhua,Heqing County

指出了鹤庆的旅游资源很丰富但是开发出来的很少,需要通过科学分析自身现状,做出科学规划来谋求发展。分析了新华景区内的新华村和周围地区各景点的旅游资源条件和地理区位,对新华景区的旅游发展现状进行了SWOT探讨,并提出了今后开发的对策。

Tourism resource in Heqing is quite rich but very little of them is developed. As the best developed scenic area, Xinhua scenic spot has always been the tourism brand .of Heqing. However, under the back- ground of the introduction of new tourist law and the new challenges which are brought by Dali highway, Xinhua scenic area needs to scientifically analyze its status and to make a scientific planning to seek develop- ment. Based on the conditions of tourism resources and the geographical location of Xinhua village and its surrounding area＇s scenic spots,the article conducts a SWOT analysis of the development situation of Xinhua scenic spot and tries to put forward the countermeasures for its future development.