摘要
锁定特定目标人群的"窄播"传播方式是媒体未来进化的必由之路,本文将用电视媒体作为研究基点,以传播学中的"窄播"概念,探讨在这个媒体愈发个性化的时代传统大众媒体的生存方式。
The specific mode of ＂narrowcasting＂, whose target population is the special group, is the only way for the future evolution of the media. This article will take the TV as a research point to discuss the survival way of the traditional mass media in this increasingly personalized media era with the ＂narrowcast＂ concept.
出处
《价值工程》
2015年第7期306-307,共2页
Value Engineering
关键词
传播学
窄播
新媒体
传统媒体
生存
communications
narrowcasting
new media
traditional media
survival
