摘要
随着网络普及率的提高,网络经济逐渐渗透至社会各个行业,形成全民化、全社会化的发展趋势,显示出巨大的发展潜力和市场空间,已经成为推动GDP增长的重要源动力。网络经济的影响将全面化,竞争格局将重塑,市场、资源和经营战略将呈现出全球化发展趋势。在此背景下,政府需要建立区域联动的监管执法体系,建立多方合作反馈的电子商务信用体系,以规范网络经济市场秩序;企业需要建立完善的电子商务体系和提高数据分析、处理能力,以提高自身竞争力。
Along with the network popularization rate increase, the network economy has gradually penetrated into various fields of the society, formed the trend of the whole people and the whole society, and showed the development potential and huge market space, which has become an important source of power to promote the growth of GDP. The influence of network economy will be comprehensive; the competitive landscape will remodel; market, resources and business strategy will show the trend of globalization. Under this background, the government needs to set up regional linkage supervision law enforcement system, establish electronic commerce credit system to regulate the network economy market order. The enterprises need to establish perfect e-commerce system and improve data analysis, processing capacity to improve their own competitiveness.
出处
《改革》
CSSCI
北大核心
2015年第1期55-65,共11页
Reform
关键词
网络经济
网络经济运营
网络经济发展
network economy, network economic operation, the development of network economy