摘要
我国众多茶叶企业品牌以茶叶区域公用品牌的形式为背书,力求打造突出的品牌优势与特征,进而在茶叶市场上占据一席之地。对2014年中国茶叶区域公用品牌价值评估报告中排名前30的茶叶品牌进行分析,探讨茶叶区域公用品牌个性挖掘的现状和不足,提出切合实际的品牌塑造策略。
In our country,many tea brand use regional public brand as a form of endorsement ,and strive to build brand advantages and features prominent to occupy a space for one person in the tea market. Analyze the assessment of the 2014 Chinese tea area public brand value report about the top 30 tea brands,discuss the present situation of tea area public brand personality mining and problems,and then put forward practical brand shaping strategy.
出处
《科技和产业》
2015年第1期48-51,共4页
Science Technology and Industry
关键词
茶叶
区域品牌
品牌个性
tea
regional public brand
brand personality
