消费者知识、从众心理与来源国效应的关系研究被引量：11

Research on the Relationship of Consumer Knowledge,Conformist Psychology and Country-of-Origin Effect

下载PDF

导出

摘要通过运用实证方法对消费者知识、从众心理和来源国效应的关系进行研究。研究结果表明,在消费者知识与从众心理的关系层面,消费者知识对信息性从众和规范性从众均有显著的负向影响;在消费者知识和来源国效应的关系层面,消费者知识对来源国效应具有显著的负向影响;在从众心理和来源国效应的关系层面,信息性从众对来源国效应有显著的负向影响,规范性从众对来源国效应有显著的正向影响。最后对研究结果进行了讨论。 This paper has made an empirical research on the relationship of consumer knowledge, conformity psychology and country--of--origin effect. The following content is verified, in the rela- tionship between consumer knowledge and conformity psychology, consumer knowledge has signifi- cant negative impact on informational conformity and normative conformity; in the relationship be- tween consumer knowledge and country--of--origin effect, consumer knowledge has significant nega- tive impact on country--of--origin effect; in the relationship between conformity psychology and country--of--origin effect, informational conformity has significant negative influence on country--of --origin effect, normative conformity has significant positive influence on country--of--origin effect. Finally, this paper discusses the results of the research, and points out the theoretical contributions, limitations of the research and the direction of the research in the future.

作者李东张耘堂唐桂

机构地区哈尔滨工业大学经济与管理学院

出处《哈尔滨工业大学学报（社会科学版）》 2015年第1期128-134,共7页 Journal of Harbin Institute of Technology(Social Sciences Edition)

基金黑龙江省哲学社会科学研究规划项目(14B011)

关键词消费者知识信息性从众规范性从众来源国效应 consumer knowledge informational conformity normative conformity country--of -- origin effect

分类号 C939 [经济管理—管理学]

引文网络
相关文献

参考文献23

1ALBA J W , HUTCHINSON J W. Dimensions ot Consumer Expertise [J]. Journal of Consumer Re- search, 1987,13(11) :411-454.
2AURIER P , NGOBO P V. Assessment of Consumer Knowledge and Its Consequences, a Multi-compo- nent Approach[J]. Advances in Consumer Research , 1999,26(12) : 569-575.
3王晓辉,任敏,张永.基于认知心理学视角的消费者知识联想网络的构建[J].现代管理科学,2010(7):54-56. 被引量：4
4MOORMAN C, DIEHL K, BRINBERG D, KID- WELL B. Subjective Knowledge, Search Location, and Consumer Choice[J]. Consumer Resource,2004, 31(10) :673-680.
5戚海峰.中国人从众消费行为问题探究--基于控制的视角[J].经济与管理研究,2011,32(1):24-32. 被引量：21
6ROTH M, ROMEO J B. Matching Product Category and Country Image Perceptions: A Frame Work for Managing Country-of-origin Effects[J].Journal ofInternational Business Studies, 1992, 23 (3) : 477 - 497.
7SCHOOLER R D. Product Bias in Central American Common Market[J]. Journal of Marketing Research, 1965, 26(2) :394-397.
8RAORS, CHANDY R K, PARABHU J C. The Fruits of Legitimacy: Why Some New Ventures Cain More from Innovation than Others[J]. Journal of Market- ing, 2008, 72(4) :58-75.
9VERLEGH P W J. Home Country Bias in Product E- valuation: The Complementary Roles of Economic and Socio-psychological Motives[J]. Journal of In- ternational Business Studies, 2007, 38(4) : 361-373.
10PAPPUR, QUESTER P G, COOKSEY R W. Coun- try Image and Consumer-based Brand F_.quity: Rela- tionship and Implications for International Marketing[J]. Journal of International Business Studies, 2007, 38(5) : 726-745,.