信息“碎片化”时代下体育传媒的策略研究

A Study of Strategies for Sport Media in a “Fragmentized”Information Era

随着数字化的迅猛发展,体育传播媒介不断革新,在这个信息"碎片化"时代下,对体育传媒的要求也愈来愈高,为满足新时代的体育受众的需求,体育传媒策略要不断更新。了解体育传媒的现状,探讨了在信息"碎片化"的快时代下我国体育传媒的应对策略,为体育传媒的新发展提供一定的理论依据。

With the rapid development of the digitization drive, sport media get continuously innovated. Against this ＂fragmentized＂ information age, people demand more and more from sport media. The strategies for sport media need to be ceaselessly renovated so as to meet audience＇ s requirements in the new era. This paper tries to initiate people into the current situation of the sport media, and discuss the strategies that China＇ s sport media can apply in this ＂fragmentized＂ age, thus providing some theoretical basis for sport media＇s future development.