基于利润最大化的旅游品供应商定价策略研究

Study on Pricing Strategy of Tourism Souvenir Suppliers Based on Profit Maximization

以供应商、零售商利润最大化为目标,首先分析了旅游产品优化定价过程,然后建立了优化定价模型,列出供应商和零售商的利润函数,接着对旅游产品供应商优化定价模型进行了模拟试验,明确了对利润产生显著影响的三个因素,最后以中国金桥旅游总公司为例,结合模型分析其利润模式,制定其定价策略,并为公司以后的定价提供参考。

In this paper, with the maximization of the supplier and retailer profit as the objective, we first analyzed the optimization of the pricing process of tourism souvenirs, then built the corresponding optimal pricing model, listed the profit functions of the suppliers and retailers, then simulated the model to identify the three major factors influencing the generation of the profit for the suppliers, and at the end, in connection with the practical case of China Jinqiao Tourism Company, demonstrated the application of the model.