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体育媒介事件与中国国家形象的构建 被引量:24

The building of China's national image by sports media events
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摘要 我国利用奥运会等大型体育媒介事件,向世界展现出我国政通人和的政治环境、国富民强的经济实力、广博厚重的优秀文化、科技创新的优秀成果、和平共处的交往理念。但是,体育媒介事件在现代化传播过程中,还存在着狭隘民族主义情绪、过度商业化倾向、"金牌至上"情结和人文关怀缺失等问题。针对存在的现实困境,需要坚持体育媒介事件的公益性质,突出体育媒介事件的文化教育功能,秉持客观公正的传播态度,体现应有的人文关怀,以促使体育媒介事件在塑造与传播国家形象中发挥更为积极的作用。 Sports media events are cultural communication phenomena with profound influence, while the modern Olympic Games are a typical sports media event. China has utilized the platform of such a huge sports media event as the Olympic Games to show the world Chin’s political environment that makes its governance smooth and its people peaceful, economic strength that makes Chinese nation prosperous and Chinese people wealthy, excellent culture that is extensive and profound, great achievements that are made from technological innovation, and com-munication conception that advocates peaceful coexistence. However, there are such problems as narrow nationalis-tic emotion, over commercialization tendency, “gold medal or nothing” complex and lacking in humanistic concern in sports media events in the process of communication of modernization. Aiming at realistic dilemmas existing, the authors proposed to stick to the welfare nature of sports media events, highlight the cultural education functions of sports media events, adhere to the attitude of objective and just communication, and show due humanistic concern, so that sports media events play a more actively role in building and communicating the national image.
出处 《体育学刊》 CAS CSSCI 北大核心 2015年第1期14-18,共5页 Journal of Physical Education
基金 国家社会科学基金项目(13BTY005) 华南师范大学研究生科研创新基金资助(2013kyjj037)
关键词 体育传播 媒介事件 体育赛事 奥运会 国家形象 中国 sports communication media event sports games Olympic Games national image China
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