神垕镇钧瓷文化旅游开发研究

Study on Jun Porcelain Cultural Tourism Exploration of Shenhou Town

神垕镇以钧瓷和古镇出名,具有文化旅游开发的资源基础和市场潜力,但其旅游开发时间晚、起点低,产品体系和空间体系尚未成形。根据文化旅游产品和市场的开发趋势,结合神垕镇钧瓷文化和古镇风貌的实际情况,神垕镇钧瓷文化旅游的市场开发,需做大低端市场,做强高端市场,开发钧瓷文化旅游系列产品,构建老街旅游中心,培育钧瓷文化旅游市场。

Shenhou Town is famous for its porcelain and ancient town, and has the resource basis and market potential of cultural tourism development. Its tourism development is late, the starting point is low, and the product system and scenic space has not yet been formed. Considering the development trend of the cultural tourism product and market, plus the actual situation of Shenhou Town Jun porcelain culture and ancient town outlook, the author puts forward that Shenhou Town should take the road of developing Jun porcelain culture tourism products, constructing old - street tourism center and cultivating Jun porcelain culture tourism market.