大型主题公园的盈利模式研究

Research of the Profit Patten of the Large Theme Park

国内持续不断的大型主题公园的建设热潮使得各类主题公园数量不断增加,与此不相匹配的是,国内绝大多数主题公园的盈利状况不佳。这与国内主题公园的盈利模式单一化有着密不可分的关系。本文通过对国内外成功的主题公园的盈利模式的比较,指出在体验经济时代,大型主题公园的盈利模式构建要素和注意事项。

Domestic continuous large theme park building boom makes the number of various types of theme park continues to increase, not matched with this is, the vast majority of domestic theme park profit situation of the poor. The profit model of a single of this and the domestic theme park has a close relationship. In this paper, through the comparison of the domestic and international successful theme parks in the profit pattern, points out that in the experience economy era, a large theme park building a profitable model elements and the matters needing at- tention.