电子商务环境下我国旅行社核心竞争力研究

Study on the Chinese Travel Agency's Core Competitiveness in Electronic Commerce Environment

信息技术不强、网络化程度低是我国现阶段旅行社行业核心竞争力低下的根本性原因。随着旅游市场竞争的日益激烈,我国必须把传统旅游市场转向以互联网技术为核心服务的旅游电子商务,旅行社必须具有现代旅游服务业核心竞争力综合特征和现代旅游服务业态运行模式。

This paper puts forward the fundamental causes of low core competitiveness of Chinese travel agency industry at present stage is the weak information technology and low degree of the net- work; Expounds the increasingly intense competition in tourism market, our country must shift from the traditional tourism market to Internet technology as the core service of tourism electronic commerce; Discusses the core competence comprehensive characteristics and operation mode of modern tour service industry.