中日赠礼文化比较

Gift Exchange Comparison Between China and Japan

赠礼往往被认为是精神交流的润滑剂,人们通过相互之间赠送礼物来增进友情并以此确立一种信赖关系。中日两国人民都十分重视人际交往,并通过赠送礼品来拉近彼此之间的距离。因此,通过对赠礼文化的研究,能够理解两个国家不同社会环境下用以维持人际关系的准则以及社会文化差异。两国赠送礼品的目的、数量、原因、禁忌、包装等诸多方面,可以体现出两国文化的差异。

Gift exchange is often considered a spiritual lubricant in social contact to promote friendship and mutual trust. Chinese and Japanese people attach great importance to interpersonal relationships. Thus, the study of gift cul- ture helps the two peoples fully understand the cultural differences of the two countries with their own social norms to maintain interpersonal relationships. Gift exchange may reflect cultural differences between the two countries in such aspects as purpose, quantity, reason, taboo and packaging.