新媒体与基层社会的传播动员机制——“江门反核行动”个案研究

A Case Study of Jiangmen Citizens' Anti-Nuclear Action

我国进入转型期后,基层社会中以社区为单位的群体性事件频发,其中新媒体对社区居民的动员和参与行动发挥着重要的刺激和联结作用,主要表现为线上的抗争性话语构建和线下的抗争性活动组织。在新媒介环境下,线上与线下的互动重构了社区居民的动员机制,重置了社会议程的话语权,公民作为传播主体发挥其传播力量,体现出传播赋权的特征,推进了社区发展与基层民主进程。

The mass incidents,many of which were based on communities,have become a new social issue since China entered the social transition period.When it comes to mobilization and participation of community residents,the new media plays an important role of stimulation and communication,for example,forming online contentious conversation and organizing real protest activities.The interaction between virtual and real environment rebuilt the mobilization mechanism of substrate society.Citizens could get the discursive power and promote the development of community and democratization through this way.