网络位置、技术多元化与企业在技术标准制定中的影响力研究

Network Position,Technology Diversity and the Enterprises' Influence on the Technology Standard Setting

以汽车产业1985~2010年协作研发网络中所有3 800家企业申请的专利及参与制定的技术标准情况为面板数据,应用负二项随机效应回归模型,探讨了企业网络位置、技术多元化程度及其对企业参与技术标准制定的影响。研究结果表明：在网络中的度数中心度及结构洞的丰富程度越高的企业,在技术标准制定中的影响力越大;技术多元化程度高的企业在技术标准制定中更具影响力优势;技术多元化在网络位置（度数中心度、结构洞的丰富程度）与企业在技术标准制定中的影响力之间存在很强的中介作用。

This paper aims at investigating how network position, technology diversity influence the standard setting through random-effect negative binomial regression models, based on the panel data of patents and standards from all 3800 enterprises in cooperative R＆D network between 1985 and 2010 in the automobile industry. The study findings are： There is positive relationship between net- work position （degree centrality, the richness of the structural holes） and the influence on the stand- ard setting. The higher the technology diversity is, the more influential on standard setting the enter- prises will be. The mediating effect of technology diversity is recognized on the relationship between network position and the influence on the standard setting.