文化软实力研究

Research on Cultural Soft Power

"文化软实力"已经成为在中国政界与学界出现频率比较高的术语。但是,由于"软实力"这个概念来到中国只有20年,真正成为学界关注的热点还不到10年,因此,对其进行系统研究的只是凤毛麟角,而且往往是见仁见智。究其原因,盖因对"文化软实力"所蕴含的信息理解不同、看法不一。为了寻求更大的共识,便于学界同仁能以相同或相近的概念理解为前提来讨论问题,必须对文化、软实力、文化软实力、文化软实力建设的意义、文化软实力研究的"人本观"、文化软实力发展研究的现状、文化软实力研究的定量与定性等问题作进一步阐述。

'Cultural Soft Power'has become a term appeared more frequently in Chinese political and aca-demic circles. However, it is just 20 years the'soft power'concept came to China and less than 10 years truly became the focus in academic circle. The systematic study on it is rare and the opinionsdiffer from each other. The reason may be that different people have different understandings aboutthe meanings involved in'cultural soft power'. To seek greater consensus and then make it possiblefor academic colleagues to discuss the issue relying on the same or similar understandings of this con-cept, we should elaborate some issues including culture, soft power, cultural soft power, the signifi-cances of cultural soft power construction, the humanism of cultural soft power investigation, the sta-tus quo of cultural soft power development studies, the qualitative and quantitative researches of cul-tural soft power, etc.