农村重大群体性事件的控制路径:基于传播学进路的考察

The Control Path of Rural Important Group Event:From the Perspective of Communication Science

套用西方危机管理理论研究我国农村重大群体性事件所得出的研究成果,遮蔽的东西并不比揭示的东西更多。农村重大群体性事件的控制,应当适当告别传统的控制思维和路径依赖。本文依循传播学进路,立基于我国乡村治理经验、乡村社会关系格局和乡土传播网络结构,从组织传播的去政治化、熟人社会的人际传播、乡村精英的说服、群体传播的高层应对、"媒介城邦"变局中的舆论引导等方面,提出了控制农村重大群体性事件的新思维和新路径。

Research results obtained by applying mechanically the Western crisis communication theory to the study of rural group event in China usually cover more than reveal something. Based on the rural governance experience and rural social structure and social relations, this paper focuses on the communication control path of rural major Group Event in China from the perspective of communication science： depoliticalization of organization communication, interpersonal communication in acquaintance society, persuasive communication by grassroots elites, top leader response in group communication and guidance of public opinion in mediapolis.