乡村旅游发展质量评价指标体系构建及应用研究

Research on the Construction and Application of Quality Evaluation Index System for Rural Tourism Development in Tourism Villages

我国乡村旅游发展正在进入规模化和转型期,提高乡村旅游发展质量是其转型升级的必然结果,同时也是乡村旅游可持续发展的关键内容和重要探索。针对村落型乡村旅游发展质量评价指标的多层次性及评价时难以计量性的特点,以层次分析法(AHP)确定乡村旅游发展质量评价的指标体系,建立递阶层次结构,并以宏村和唐模两个村落为样本进行乡村旅游发展质量实证评价。

In China, the rural tourism industry is entering a large-scale and transformation period. So improving the quality of rural tourism becomes the inevitable result of the transformation and upgrading. This is also the key content and important exploration of the sustainable development of rural tourism. The village-based rural tourism development is multi-leveled, and difficult to measure. Therefore, this article establishes the quality evaluation index system for rural tourism development by AHP method. Through building a hierarchical structure, this paper takes Hongcun and Tangmo as models for empirical evaluation of rural tourism development quality.