浅析我国生鲜电商的发展思路

Analysis of Fresh E-commerce Development Train of Tho ught

随着我国电子商务产业的不断完善,平台的同质化加速明显。在电商价格战的厮杀下,传统电子商务业态的利润不断被压缩,流量、人工、物流仓储等成本年年攀升,使得电商企业开始积极探索新的电商蓝海。2014年5月,亚马逊宣布投资2000万美元入股生鲜网络购物平台——上海美味七七网络科技有限公司。之后,我买网在北京宣布完成融资,金额达1亿美元;阿里巴巴集团100亿元人民币杀入农村市场;上市后的京东也开始和拥有中国最大海洋牧场的獐子岛合作打造O2O生鲜平台。大资本蠢蠢欲动,生鲜市场培育数年之后,真正的战争即将到来。

With the constant improvement of China＇s e-commerce industry, the platform significantly acceler-ates the homogenization. In the electricity supplier price war fighting, traditional e-commerce profits continue to be compressed format, traffic, labor, logistics, warehousing and other costs rising year after year, making electricity supplier companies began to actively explore new electricity supplier blue ocean.May 2014, Amazon announced plans to invest$20 million stake in fresh online shopping platform-yummy77.com. Since entering China in 2004, Amazon decade major investments were only twice, the last time is the 2004 acquisition of Joyo. I bought a net in Beijing announced the completion of financing, amounting to $ 100 million; Alibaba Group reached 10 billion yuan in rural markets;Jingdong began after the listing and China＇s largest ocean ranch Zhangzidao cooperation to build O2O fresh platform. Large capital around the corner, a few years after the fresh market cultivation, the real war is coming.