生态旅游地居民旅游态度对参与行为的影响研究——以国家风景名胜区东江湖为例

The Influence of Eco-tourism Destination Residents' Attitudes on Tourism Participation Behavior——A Case Study of National Scenic Area of Dongjiang Lake

旅游目的地居民是旅游发展利益相关者中的核心角色,在生态旅游发展中发挥着重要作用,他们的旅游参与行为直接影响到当地旅游的健康可持续发展。以东江湖国家风景名胜区居民为调查对象,获取基础资料,借助SPSS19.0统计软件对所得数据进行分析,先提取居民旅游参与行为公因子,再对居民的旅游态度和旅游参与行为各公因子进行相关分析。结果发现,居民旅游参与行为包括旅游决策、利益分享、教育与培训、环境保护四个公因子,且旅游态度对"旅游决策"因子的影响程度最强,对"环境保护"因子的影响程度最弱。

As one of the essential stakeholder groups,local residents play a key role in Eco-tourism development,and thus their participation behavior affects the local sustainable development of tourism. This paper,on the basis of previous findings,collects the primary data from the residents in the National Scenic Area of Dongjiang Lake,and then uses the software of SPSS15. 0 to extract principal components of local residents＇ participation behavior and analyze thecorrelation relationships between tourism attitude and tourism participation behavior. The findings are as follows： local residents ＇ participation includes four principal components,namely,tourism decision,benefit sharing,education and training,environmental protection.And tourism attitude has the strongest influence on tourism decision,while it is the weakest on environmental protection.