绿色创业背景下顾客绿色抱怨与探索式绿色产品创新的关系研究

A Study of the Relationship between Customers Green Complains and Exploratory Green Product Innovation in the Context of Green Entrepreneurship

绿色创业企业经常会接收到顾客绿色抱怨,通过探索顾客绿色抱怨转化为探索式绿色产品创新的机理,将探索性学习作为中介变量,将变革型领导作为调节变量构建顾客绿色抱怨转化为探索式绿色产品(服务)创新的概念模型,并以国内225家企业为样本进行实证研究。研究发现,探索性学习在顾客绿色抱怨与探索式绿色产品(服务)创新之间发挥完全中介作用,本研究最有价值的发现在于变革型领导在其中发挥着正向调节作用。

Enterprises with Green entrepreneurship may often receive customer green complains(CGC). Through exploring the mechanism of transforming customer green complains into exploratory green product innovation(EGPI), this paper attempts to establish a conceptual model for transforming CGC into EGPI by using the exploratory learning as mediating variable and the transformational leadership as regulating variable. Then it conducts an empirical study with 225 domestic firms as samples.The results indicate that exploratory learning plays a role of full intermediary agent between CGC and EGPI. One of the most valuable findings of this study is that transformational leadership is playing a positive moderating role among them.