SNS用户采纳影响因素实证研究综述

Review of Empirical Study of SNS User Adoption Influencing Factors

文章通过对SNS用户采纳的现有研究成果予以系统分析,发现被用于SNS用户采纳研究的主要理论有技术接受模型、计划行为理论、使用与满足理论、社会影响理论等;影响用户采纳SNS的因素可分为用户自身因素和环境因素两大类,其中,用户自身因素主要包括动机、认知、情感(态度)和人格等因素;环境因素主要包括社会规范、社会认同和信任等因素。

This paper analyzed the existing literatures about user＇s adoption of SNS systematically, and founded the following results ： （1） the main theories applied to study SNS adoption included the technology acceptance model, the theory of planned behavior, the uses and gratifications theory, and the social influence theory; （2）the factors influencing SNS adoption included internal factors of users and external factors of environment. Motivations, cognitive factors, affective factors and personality traits were the internal factors, and social norms, social identity and trust were the main external factors.