基于层次分析法的坝上蔬菜品牌竞争力评价研究

Comprehensive Evaluation on Competitiveness of Bashang Vegetables Brand Based on AHP Method

农产品品牌建设有利于解决农产品"销售难、售价低"的问题,可以有效增加农业收入。该研究利用层次分析法对坝上蔬菜品牌竞争力进行了系统的评价。在分析坝上蔬菜品牌竞争力的内涵及特征的基础上,对影响坝上蔬菜品牌建设的因素进行具体分析与评价,并提出了提升坝上蔬菜品牌竞争力的具体对策与建议。

The brand construction can help to settle the problem of hard selling and low selling price of agricultural products. Using the analytic hierarchy process（ AHP） method,competitiveness of Bashang vegetable brands were evaluated. The connotation and characteristics of brand competitiveness of Bashang vegetable brands were analyzed,influencing factors were discussed,on the basis of this,specific countermeasures and suggestions for promoting Bashang vegetable brand competitiveness were put forward.