网络媒体环境下我国科技传播创新研究

The Transmutation and Countermeasure of Science and Technology Communication In Network Media Environment

网络媒体使得科技传播主体、科技传播渠道、科技传播形式等发生了翻天覆地的变化,带来了一些科技传播隐患,采取创新科技传播政策、建立立体化科技传播网络、分众化科技传播任务、开发科技传播技术、组建高素质科技传播队伍、提高公众科学素养等对策来提高科技传播能力。

In network media environment, science and technology communication channel, science and technology communication subject form and science and technology communication subject earthshaking change, and bring the hidden trouble. We should adopt the corresponding countermeasures, such as innovate the policy of science and technology communication, set up three--dimensional science and technology communication network, de--massed science and technology communication tasks, develop science and technology communication technique, form a high quality science and technology communication team, improve the public science literacy, to improve the science and technology communication ability.