试论广义虚拟经济视角下民间艺术的产业化发展

Industrial Development of folk Art in the View of the Generalized Virtual Economy

从广义虚拟经济的视角审视民族民间艺术资源,探索对其进行产业开发的可行性,探求其科学的产业化发展途径。本着科学、求实、创新的态度,认真对待民间艺术产业化问题,在保有民间艺术产品(作品)劳动价值的基础上,充分挖掘、提升其虚拟价值,打造民间艺术品牌,弘扬民族民间文化,相信民间艺术会在传承优秀民族文化遗产的同时,也一定能在拉动地方社会经济发展中发挥应有的作用。

This paper examines the folk art resources from the generalized virtual economy perspective, to explore the feasibility of the industrial development of folk art and to pursue a scientiifc way of industrializa-tion development. Base on the spirit of science, practicality and innovation, seriously treat the problem of folk art industrialization, based on retaining current labor value of folk art product （work）, fully exploiting and improving the virtual value of folk art, focus on folk art brand building, promoting ethnic folk culture, folk art should be able to inheritance outstanding national cultural heritage, meanwhile, also play a importantrole in local social and economic development.