电子商务与企业竞争情报良性互动关系研究

The Research of Interaction Relations between E-commerce and the Enterprise Competitive Intelligence

电子商务是21世纪的主流商务模式,这种商业模式对企业竞争情报产生了重大的影响,同时通过企业竞争情报系统开展企业竞争情报活动,很大程度也提高电子商务企业竞争力。首先概括了电子商务和竞争情报内涵,针对概念、性质等方面分析了两者的共性和异性,重点从竞争环境、情报资源、情报技术系统、信息共享等4个层面探讨二者的互动关系。

E- commerce is mainstream business model in new century. This business model has a significant effect on en- terprise competitive intelligence （CI） to influence which not only enriches the connotation of enterprise CI but ＇also provides tech- nology and platform for the enterprise CI system. At the same time, core competencies of E - commerce enterprise can be im- proved greatly by carrying out CI activities with enterprise competitive intelligence system. 33ris paper generalized the connotation of E-commerce and CI at first. Then analyzed the similarities and differences between E - commerce and CI in terms of the concept, character and etc. Lastly the inter^tive between E - conunerce and CI Relations are probed from four aspects： the competitive environment, the information resources, information technology system, information sharing and so on.