内蒙古区域形象宣传片浅议

Analysis of Inner Mongolia Regional Propaganda

近些年来,随着内蒙古自治区经济文化的繁荣发展,以电视为媒介宣传内蒙古政治、经济、文化、人文、民情成为内蒙古区域形象宣传的重要途径。形象宣传片是电视媒体宣传的手段之一。自治区以及各盟市的宣传片塑造了旅游、人文资源独特的少数民族特色地区形象、和谐稳定的民族地区形象和资源丰富,发展潜力巨大的待开发地区形象,宣传作用是明显的。但同时也存在文化形象单一、形象符号运用不当、宣传内容表面化等问题。可以从素材多样化;突出内蒙古在国家建设中的重要作用;善用重大公共事件,扩大区域影响形象;展现草原文化的内涵等方面加强宣传片的形象宣传。

With the prosperity development of economy and culture in Inner Mongolia, television has become a major medium of promoting local politics, economy, culture and humanities, which includes the propaganda. This propaganda shows the unique image of humanities and tourism about ethnic minorities, a harmonious and peaceful ethical region and future development areas with rich resources and huge potential. However,there are still some shortcomings, such as being lack of cultural diversity, inappropriate using of symbols and propaganda content without depth. Therefore, following improvements could be implemented. First, materials should contain diverse elements. Second,it is of significance to strengthen the importance of Inner Mongolia in the domain of national structure. Third, it is recommended to making full use of major public events to deepen regional effects. Four, the propaganda should mainly focus on promoting cultural connotation of grassland.