消费者回收渠道选择对WEEE回收企业决策的影响

Infl uence of Consumer's Channel Selection on the WEEE Collectors' Decision

考虑消费者特征和渠道属性对消费者渠道选择和企业决策的影响,文章从消费者对回收渠道满意度的异质性入手,得出两WEEE回收商的市场回收份额函数,构建回收商双寡头垄断下的回收利润模型,推出两WEEE回收商博弈均衡价格和利润,分析消费者渠道满意度和渠道便捷性等参数对回收价格、回收商利润和市场份额的影响,所得结论为回收商经营决策提供参考。

This paper analyzes the consumer＇s characters and channel attribute influence on consumer＇s channel select and enterprise decision. Considering the consumer satisfaction＇s heterogeneity with the different collection＂ channel＇s convenience, the paper constructs collectors＇ decision model under the duopoly condition, and deduces the collectors＇ market segments function, and concludes the collectors＇ equilibrium price and maximal profit. The author analyzes the influence of consumer＇s channel satisfaction and channel convenience parameters on the decision variable such as optimal collection price, equilibrium collector＇s market segments and maximal profit and which can provide reference to the collectors＇ operation decision.