消费社会学的视角下对商业健身俱乐部消费者研究

Consumer research on Commercial Fitness Club under the perspective of Sociology of consumption

以消费社会学为研究视角,以文献研究法、访谈法、实地考察法、问卷调查法、统计分析法等为主要研究方法,对郑州市商业健身俱乐部消费者进行调查研究。结果显示:郑州市商业健身俱乐部消费者中男女比例大致相当,中青年人、高学历人群、社会中上层及社会上层、中高收入者是商业健身俱乐部的主要消费群体;影响消费者健身消费的因素主要包括性别、年龄、文化程度、社会阶层;消费者健身消费的社会学特征主要包括:健身消费具有关系消费的性质、健身消费代表的是中上阶层消费文化、健身消费具有消费分层的特征。

Theconsumers of commercial fitness clubs in Zhengzhou city were researched trom the researched angle ot wew oisociology of consumption and by the methods of literature research, interview, on - the - spot investigation, questionnaire survey and statistical analysis. Tberesearched results are as follows： the consumers＇ proportions of men and women are roughly the same in commercial fitness clubs; young people, highly educated people, the middle and upper stratums, the middle and high income earners are the major consumer groups of commercial fitness clubs; the factors affecting consumers＇ fitness consumption include gender, age, educational level, stratum. The sociological features ofconsumers＇ fitness consumption mainly include three aspects： fitness consumption has the character of relationship consumption; fitness consumption represents the middle and upper stratum consumer culture; fitness consumptionhas the character of consumption stratification.