新媒体环境下的安徽城市形象传播策略研究

Research on Image of the City in Anhui New Media Environment Communication Strategy

新媒体是在传统媒体基础上发展出的新型传播模式。新媒体构建全方位、立体传播体系,善于利用新型传播载体,以网络和移动客户端为代表。相比于传统媒体,新媒体形式多样生动,更加亲民,其突破了原有的灌输式宣传方式,增强了民众的互动性,民众知情权得到了一定程度的保障。但正是这样,新媒体环境下,城市形象的宣传难度大大增加,宣传传播体系途径也愈加复杂,为此必须制定出符合安徽省省情的新媒体传播方式、创新思维,发挥各种传播途径方式的优势建立立体、全面的传播模式,建立正面积极的安徽城市新形象。

The new media are developed on the basis of the new media in the traditional mode of transmission, New media build-round, three-dimensional propagation system, good use of the new communication carriers, web and mobile clients represented. Compared to traditional media, which broke the original propaganda indoctrination, and increasing the public interaction, the public＇s right to know has been a certain degree of protection. But by doing so, the new media, publicity greatly increase the difficulty of the city＇s image, propaganda dissemination system has become even more complex ways, this must develop new media communication, creative thinking in line with the situation in Anhui province, and play a variety of transmission methods the advantage of establishing three-dimensional and comprehensive mode of transmission of a positive new image of the city in Anhui.