摘要
从符号学的角度对动漫形象进行研究在国内尚属新鲜课题,文章围绕动漫形象的符号生产与传播,从动漫形象的符号文化、符号传播、符号产业三个方面进行尝试性分析,以探索中国动漫文化理论研究新方法,为动漫产业的发展提供新思路。
It＇ s fresh to conduct a research about cartoon image from the perspective of semiotics in China. The paper conducts a tentative analysis from the following three aspects： the symbolic culture of cartoon image, symbolic communication and symbolic industry, which centers on the symbolic production and communication of cartoon image, The paper aims at exploring new research method of Chinese cartoon culture and offers new ideas for the development of cartoon industry.
基金
广州美术学院校级课题项目批准号:12XJA023
关键词
动漫形象
符号学
符号传播
动漫产业
cartoon image
semiotics
symbolic communication
cartoon industry
