初探多感官刺激在产品识别设计上的应用

Preliminary Study In Application of Multi-Sensory Stimulation In the Design of Product Identification

在对产品识别性进行设计的时候,企业往往通过打造产品视觉形象来加强其品牌识别性。在产品同质化严重的现在,而且消费者多是通过多重感官来认识和处理信息的,所以仅利用视觉这一单一感官刺激已经不够。视觉形象的传播也存在许多局限性,如果通过多种感官刺激加强产品识别性则能较好的解决以上问题。

In the design of product identification, the usual way of strengthening a company＇ brand identification is in visual. Recent years bring kinds of appearance-like products, and the means by which customers take is through multi-sensory for dealing with information, so single-sensory stimulation is far from enough. What＇ s more, there are a lot of limits on the spread of visual information, and the problems mentioned above can be better solved by using multi-sensory stimulation.