跨文化交际视野下的外宣翻译研究

On C-E Translation for International Publicity on the Perspective of Cross-Cultural Communication

外宣翻译是一种跨文化交际活动。面对源语和译语文化上的巨大差异,外宣翻译中应当遵循以实现交际为目标的翻译原则,采用多种翻译策略,克服文化差异,实现跨文化的传播和交流,不断提高对外宣传的质量和效果。

C -E translation for international publicity is in nature a kind of cross -cultural communication. In the practice of C-E translation, faced with the huge difference between the source language and target language, the communication-oriented principle should be the guideline and several translation strategies are proposed accordingly to make the process more successful.